‘Made in Oman’ campaign Launched to promote, empower the national product

Muscat: The Ministry of Commerce, Industry and Investment Promotion, in cooperation with the Oman Chamber of Commerce and Industry and the Organisising Committee of Omani Products Exhibition (OPEX), launched the “Made in Oman” campaign.

The campaign includes the launch of the Omani Quality Mark logo, honoring the institutions participating in the campaign, in addition to the opening of the Omani products corner in Al Mouj Muscat, which will continue until December 8.

The campaign also includes many activities, including the opening of the Omani products corner in commercial centers in various governorates of the Sultanate of Oman.

He presented a set of designs aimed at promoting national industries in some locations in Muscat Governorate and fuel filling stations in various governorates, and organized a group of visits for school, university and college students to a group of Omani factories in a number of governorates, including North Al Batinah, Al Dakhiliyah, South Al Sharqiyah, and Muscat.

His Excellency Faisal bin Abdullah Al-Rawas, Chairman of the Board of Directors of the Oman Chamber of Commerce and Industry, explained that the campaign is concerned with introducing and promoting Omani products that have become present in foreign markets, indicating that the Omani consumer has now become sufficiently aware of choosing products.

He added that the campaign aims to introduce Omani products and urge industrial institutions to raise the level of quality in order to be in line with consumer requirements and the requirements of the current era.

His Excellency pointed out that the campaign targets the beginning of the local market, followed by a campaign concerned with the “OPEX” team concerned with promoting Omani products in foreign markets. Zahra bint Ali Al-Siyabiya, Director of the Industrial Development Department at the Ministry of Commerce, Industry and Investment Promotion, explained in her speech that the campaign came within the efforts undertaken by the Ministry of Commerce, Industry and Investment Promotion to promote and empower the national product, in cooperation with the Oman Chamber of Commerce and Industry and the Coordinating Committee for Joint External Exhibitions for Omani Products (OPEX).

With the participation of a number of entities from the public and private sectors, the first activities accompanying this campaign began on November 21, through the campaign’s launch ceremony today, and will continue until December 31.

The activities accompanying this campaign are distributed in various governorates of the Sultanate of Oman. She added that the importance of the campaign lies in that it enhances the strategic direction towards empowering the national product and raising the efficiency of the industrial sector and its ability to compete, indicating that the Industrial Strategy 2040 paid special attention to developing national industries and supporting their empowerment by coming up with initiatives aimed at encouraging Omani industrial establishments to target new markets.

Promoting national products locally and internationally. She stated that these Omani industries play an important role in supporting and diversifying the national economy, and the “Made in Oman” campaign came to achieve goals including introducing and promoting national products in the local market, enhancing local consumer confidence in national products as a first choice, highlighting their quality and competitiveness, and creating a stereotype about the diversity of Omani industry.

In addition to creating channels of communication and interaction between producers and consumers, promoting the national product identity logo and encouraging industrial establishments to obtain a license for the logo, the Ministry launched at the beginning of this year the new national product identity logo to create a unified framework for introducing the national product, and creating a database of valuable Omani products.

For his part, Ali bin Issa Al Rashidi from the Oman Chamber of Commerce and Industry explained that the campaign aims to enable national industries to occupy the position they deserve in the Omani market, as they, with their high quality and competitiveness, are able to be the first choice for the consumer in the Sultanate of Oman, in a way that meets consumer needs. Aspiring to a high-quality product, which will also reflect positively on the national economy.

He added that the partnership of the Oman Chamber of Commerce and Industry with the Ministry of Commerce, Industry and Investment Promotion in the “Made in Oman” campaign came from the strategic directions of the Chamber, which are consistent with the priorities of the “Oman 2040” vision, especially the priority related to the private sector’s leadership of a competitive economy linked to the global economy.

He said that this campaign is an embodiment of the partnership between the public and private sectors. It seeks to enhance productivity and achieve sustainability for private sector institutions, especially in the industrial sector, along with achieving a set of economic goals represented in increasing the industrial sector’s contribution to the gross domestic product and enhancing the sector’s ability to employ national cadres.

For her part, Laila Bint Salem Al-Mashari, Head of the Conformity Quality Development Department at the General Directorate of Standards and Metrology at the Ministry of Commerce, Industry and Investment Promotion, gave a visual presentation on the Omani Quality Mark, in which she explained that the mark is one of the internationally approved conformity systems, and indicates that the good or product conforms to the standard specification or special technical regulations. Thereby, noting that the facility producing the commodity applies an integrated system to ensure the quality of the licensed commodity, and local factories and factories producing imported goods can obtain the mark after fulfilling the requirements and procedures for the mark, which has been applied since 2001 through the Omani Quality Mark Regulations.

She stated that the project to update the Omani Quality Mark and its regulations came to keep pace with the latest international trends and practices, and the Ministry will announce the updated list during the coming period, stressing that the Omani Quality Mark contributes to increasing exports and re-exports to regional and international markets, and also helps distributors know the quality factories locally. Regionally and internationally, it helps factories compete strongly and gain consumer satisfaction. It also helps factories know their defective points, to fix them, and work to develop their products and raise their quality to ensure a high-quality product, starting from the raw materials used in its manufacture until it reaches the consumer.

The head of the Conformity Quality Development Department added that the Ministry has updated the Omani Quality Mark logo with an innovative logo that suits the current stage, while providing an electronic service that facilitates the process of licensing the use of the mark, tracking products that have obtained the mark, and involving the private sector to carry out various evaluation activities.

She explained that the new logo for the brand was designed on advanced foundations and international standards, as it expresses the values ​​of the Omani Quality Mark and at the same time highlights the modernity that keeps pace with the times to ensure the sustainability of the logo and its suitability for use over the years, preserving its aesthetic value and distinctive image, as the logo constitutes a documentation sign that is used globally.

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