Milano Hosts Successful Annual Traders Meet in Oman, Strengthening Partnerships and Celebrating Growth

Muscat, Oman – September 6, 2024: Milano, a leading brand in bath and home solutions under the Danube Group, recently held its highly anticipated annual Traders Meet at the Sheraton Muscat. The event welcomed around 500 traders from across the region, celebrating Milano’s impressive growth and reaffirming its commitment to strengthening partnerships with its extensive trader network.

Milano has established itself as a trusted household name in Oman, known for its range of high-quality and affordable products, including sanitaryware, doors, electrical items, and hardware solutions. While the brand has a strong presence in urban and suburban areas, it is also expanding its reach to traders in more remote regions such as Ibri, Ibra, Duqm, Nizwa, Sinaw, Al Ashkhara, Izki, Jalan Bu Ali, Al Kamil, Sur, Quriyat, Shinas, Wadijizi, and Liwa. This expansion reflects Milano’s dedication to making its products accessible to a broader customer base.

During the event, Mr. Anis Sajan, Vice Chairman of Danube Group and the visionary behind Milano, spoke about the brand’s deep connection with Oman. “Milano found its wings in Oman, where it has grown to become a trusted and beloved name for high-quality, affordable home solutions. Our traders have been the driving force behind this success, and their dedication and commitment have been pivotal in helping us expand our footprint,” said Mr. Anis Sajan. “With their support, we have not only captured urban markets but are also reaching more remote regions, ensuring that every customer can experience the quality and affordability that Milano stands for.”

To recognize the invaluable contributions of its traders, Milano announced an exclusive incentive: a trip to Sri Lanka for those who achieve their sales targets by December 2024. This initiative continues Milano’s tradition of rewarding its top-performing partners, following previous trips to Switzerland and Italy. These incentives are designed to motivate traders and foster a strong sense of community and loyalty within Milano’s network. “Our traders are the backbone of Milano’s growth. These trips are a small token of appreciation for their hard work and dedication, and they reflect our commitment to celebrating our partners’ successes,” added Mr. Anis Sajan.

The event also marked a new chapter in Milano’s leadership with the introduction of Sahil Sajan as the new Director of Milano. Sharing his enthusiasm and vision, Sahil Sajan stated, “I am honored to take on this role and work closely with our incredible team and our dedicated traders, who are the cornerstone of Milano’s success. Together, we aim to push boundaries, bring innovative solutions to the market, and continue to strengthen Milano’s presence both regionally and globally.”

In a strategic move to enhance its market appeal, Milano also announced Bollywood actress Chitrangda Singh as its new brand ambassador. This aligns with the brand’s efforts to elevate its image and connect with a broader audience.

The Traders Meet not only celebrated these significant milestones but also reinforced Milano’s commitment to growth, innovation, and its enduring partnerships with traders. As Milano continues to expand its footprint, it remains dedicated to achieving new milestones alongside its valued partners.

About Milano

Milano, wholly owned by the Danube Group, originated in Italy and has over 20 years of experience in the design, production, and distribution of sanitaryware, electrical products, tiles, water purifiers, and hardware in the global market. The brand is distributed in Africa, Europe, Asia, India, Pakistan, and Sri Lanka, with around 50 showrooms in the Middle East and over 7,000 distributors worldwide. Milano is the ideal choice for personal projects as well as large-scale, world-class projects.