Muscat: The Ministry of Commerce, Industry and Investment Promotion today in Muscat launched three electronic platforms, the “Oman Business” platform, the “Hazm” platform, and the “Maroof Oman” platform.
With the aim of comprehensive digital transformation and enhancing the investment environment in the Sultanate of Oman.
The “Oman Business” platform, which was previously the “Invest Easy” portal, comes to direct investors to a single platform for the business environment, and to provide self-service for starting any business for investors from outside the Sultanate of Oman.
The Hazm platform seeks to ensure the provision of safe and sound products, protect the health and safety of the consumer, and facilitate customs clearance operations. It also provides a number of electronic services, namely issuing the Omani certificate of conformity, appointing conformity assessment bodies, issuing energy efficiency cards, and issuing the consignment certificate. “.
The “Maroof Oman” platform works to create a legal and regulatory environment to develop and promote e-commerce, document local e-stores, organize processes related to buying and selling online, facilitate, simplify and accelerate business, import and export procedures, regulate commercial work, and diversify the national economy in the Sultanate of Oman.
The inauguration ceremony was sponsored by His Highness Sayyid Dr. Kamel bin Fahd Al Said, Secretary-General of the General Secretariat of the Council of Ministers, and in the presence of a number of Their Excellencies and officials in the public and private sectors.
His Excellency Dr. Saleh bin Saeed Musan, Undersecretary of the Ministry of Commerce, Industry and Investment Promotion for Trade and Industry, said that the Ministry aims, by launching these electronic platforms, to facilitate procedures for starting businesses, to encourage investors to establish various projects that support the national economy and enhance economic activity, in addition to improving and facilitating the business environment. And applying international best practices.
His Excellency added that the Ministry seeks, through these platforms, to transform all the services it provides into electronic services, in continuation of the efforts undertaken by the government in comprehensive digital transformation and enhancing the investment environment in the Sultanate of Oman, noting that digital transformation contributes to accelerating import and export procedures and ensuring compliance. Products comply with the regulations and laws applicable in the Sultanate of Oman.
For his part, Mubarak bin Mohammed Al Dohani, Director General of Commerce and Head of the Digital Transformation Team at the Ministry of Commerce, Industry and Investment Promotion, reviewed the services and facilities provided by the “Oman Business Platform”, which provides 50 electronic services for the business environment, explaining that the number of transactions completed through the platform reached 804 thousand and 89 transactions during the year. The period from the beginning of January 2023 until this November.
The Director General of Commerce and Head of the Digital Transformation Team at the Ministry of Commerce, Industry and Investment Promotion indicated that the number of applications for investment licenses through the “Oman Business” platform reached 41,239 licenses during the first ten months of this year, while the number of automatic licenses submitted reached about 507,044. license.
For his part, Imad bin Khamis Al-Shukaili, Director General of Standards and Metrology at the Ministry of Commerce, Industry and Investment Promotion, said that the “Hazm Platform” is an Omani platform for conformity and represents a link between various platforms and other systems related to conformity, explaining that 134 certificates of conformity were issued through the “Hazm Platform” for three products. Since the regulation came into effect in June 2022, 1,629 energy efficiency cards for air conditioners have been issued.
The Director General of Standards and Metrology at the Ministry of Trade, Industry and Investment Promotion confirmed that the Hazm Platform includes, in its first phase, work on conforming a number of products in the field of safety requirements and electromagnetic compatibility for low-voltage electrical devices.
Regarding the services provided by the “Marouf Oman” platform, Azzan bin Qais Al Kindi, CEO of “Rahal”, explained that the launch of this platform coincides with the Ministry of Trade, Industry and Investment Promotion issuing the regulatory regulations for e-commerce to regulate and develop this sector, indicating that the platform provides its services to all customers. In e-commerce, whether they are sellers or buyers.
The CEO of “Rahal” said that the “Marouf Oman” platform will create a code for all electronic stores, provide a search engine that allows displaying electronic stores, displaying their return and exchange policies, and allowing displaying customer reviews for these stores.
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