National Finance Supports Omani SME in Shaping Future Leaders through Sharakah

Muscat: National Finance Company, the prominent financial institution in the Sultanate of Oman, continues to play a pivotal role in fostering the growth of small and medium-sized enterprises (SMEs) that are dedicated to exceptional community-led projects. In its latest endeavor, the company has collaborated with Sharakah to provide support for ‘Sulook’, an Omani SME specializing in children’s personality development.

‘Sulook’ recently participated in the Oman Children’s Conference and Exhibition at Oman Convention and Exhibition Center, an event aimed at promoting initiatives focused on childhood development. Under National Finance’s Corporate Social Responsibility (CSR) Imtidad Program, the organization is committed to empower innovative projects with the potential to shape the future of the Sultanate of Oman.

Commenting on supporting ‘Sulook’, Mr. Tariq Al Farsi, Chief Executive Officer, National Finance, stated, “The partnership between National Finance and Sharakah to support ‘Sulook’ is emblematic of our unwavering commitment to fostering a brighter future through the development of our youth. We believe that investing in initiatives like ‘Sulook’, which nurture the potential of young minds, is an investment in Oman’s prosperity. As the leaders of tomorrow, these individuals will not only drive our nation’s economic growth but also shape a society built on innovation and opportunity.”

The partnership between National Finance and ‘Sulook’ underscores the company’s commitment to nurturing the leaders of tomorrow. ‘Sulook’ is dedicated to cultivating young minds and nurturing their potential, laying the foundation for individuals who will play crucial roles in advancing the nation’s development in the years to come.

Reflecting on the company’s participation at the exhibition, Nawal Al- Arafati, Chief Executive Officer, Sulook, said, “Sulook’s vision is to provide a new and innovative learning experience in the Sultanate of Oman, where children play a fundamental role in this educational journey. Our participation in the Oman Children’s Conference and Exhibition comes after receiving positive feedback from the community regarding Sulook’s contribution to making a positive impact on children. Through our presence at such a significant event, we aim to enhance the company’s reputation and presence in the country and build strategic partnerships with both the private and public sectors.”

National Finance recognizes the significance of SMEs in driving innovation and progress in Oman. By providing support and resources to such ventures through partnerships with grassroots NGOs, the trusted finance company aims to be part of the proliferation of homegrown businesses and initiatives that will in turn contribute to a bright future for the country. With Imtidad, National Finance remains dedicated to its mission of supporting initiatives that make a positive impact on society while reinforcing its reputation as a responsible and forward-thinking financial institution.