National Finance’s support for SMEs, a testament to its Unwavering Trust in Homegrown Brands

Muscat: In recognition of its remarkable support and contribution to the success of small and medium enterprises (SMEs) in the country, National Finance, the Sultanate of Oman’s leading finance company, was conferred with the title of ‘SME Financier of the Year’ at the esteemed Muntada Al Mar’a Summit & Awards. The award was graciously presented by Chief Guest Her Highness Sayyida Hujaija Al Said, and accepted by Her Highness Sayyida Wisam Jaifar Al Said on behalf of National Finance.

Hosted by ‘Al Mar’a’, the premier woman’s magazine in the nation, the event, now in its 12th edition, convened a gathering of distinguished industry leaders, innovators and achievers to celebrate the accomplishments of women across different sectors. Themed ‘Empowered Women leading towards a brighter future’, the summit saw a convergence of luminaries who shed light on the pivotal role women play in the progress of society.

A key highlight of the event, National Finance’s employee Ms. Abla Al Harthy, Unit Head Customer Service Operation, participated in a thought-provoking panel discussion titled ‘Building Relationships and Partnerships for the Future of Women.’ The session was an insightful exploration of strategies and partnerships geared towards advancing women’s professional growth. Ms. Abla eloquently reasserted the importance of fostering an inclusive workplace, using the fine example set by National Finance in nurturing a culture of equal professional advancement.

Upon receiving the award, HH Sayyida Wisam Jaifar Al Said, Assistant General Manager of Marketing, Corporate Communication, Events and ESG at National Finance, commented, “We are immensely proud of this new feather in National Finance’s hat – ‘SME Financier of the Year’. At the heart of our business, we endeavor to be partners for growth, and we are dedicated to developing products and services that allow our customers to bring their entrepreneurial aspirations to life. Through supporting SMEs, we have had the opportunity to be part of the success story of so many homegrown brands that have not only made a mark in their respective industries but have also contributed to the economic progress of the country. This award further fuels our drive to serve our customers with high-quality, flexible and quick financing solutions.”

National Finance has a rich legacy of supporting women-led small and medium enterprises. The array of tailor-made financing solutions available to SME owners underscores the company’s commitment to empowering women in business. By providing comprehensive financial services to SMEs, the company has been instrumental to the establishment of several businesses and the triumphs of numerous women business owners.

Furthermore, National Finance remains committed to championing the success of its woman workforce. This is exemplified in its continued investment in training and upskilling its women employees. The company recognizes great value in honing the talents of its staff and by conducting workshops and training programs, women staff have been able to unlock their full potentials. National Finance stands as a shining example of progress and opportunity for women in Oman and strives to inspire organizations across the country to follow suit.

Terms of Use:

  • This website Arabian Daily is an individual’s property, not used for any commercial or sales purposes. What you see here are one’s random thoughts in action. I, by no means, endorse any product or party through this, unless stated explicitly.
  • All work you will find here is copyrighted unless stated otherwise. No part of this work can be reproduced in any way with the exception of a) if you share our work, it should link back to this website; b) if you quote any part of our work, it should be properly credited to us with a link to this website.
  • All images used on this website have been taken from open source image websites on the Internet. If any of them are copyrighted to you and you want us to take them down or add credits, please feel free to contact us here, or by using the contact form on this page.
  • The views expressed on Arabian Daily are solely ours. They do not represent any party or any particular school of thought. This website does not promote racism in any form.
  • Privacy Policy:
    This website will respect the readers’ and the writer’s privacy. We do not sell any of their personal or contact information to another company. We do not put your information on spam lists. Also, and more importantly, we are not responsible for the privacy practices of any of our advertisers or website commenters.
  • Reserve Rights: We reserve the right to change the focus on this website, to shut it down, sell it or to change the terms of use at our own discretion.