Muscat: The Sultanate of Oman, represented by the Ministry of Heritage and Tourism, celebrates the World Tourism Day 2022, which falls on September 27 of each year, by organizing many events and activities aimed at increasing the definition of the Sultanate of Oman as a distinctive tourist destination at the regional and global levels, and stimulating the movement Tourism in the various governorates of the Sultanate of Oman.
The Sultanate of Oman’s celebration on the occasion comes under the slogan (Rethinking Tourism) in response to the invitation of the World Tourism Organization with the return of recovery to the sector after being affected by the repercussions of the Covid-19 pandemic during the past years, and within the efforts of the Ministry of Heritage and Tourism to achieve the Sultanate of Oman 2040 vision, which aims to increase the contribution of the tourism sector in The Sultanate’s GDP will reach 5 percent by 2030, 10 percent by 2040, and 2.4 percent in 2021, according to data from the National Center for Statistics and Information.
The events organized by the Ministry of Heritage and Tourism to celebrate the World Tourism Day include educational and awareness programs on training in the tourism sector, and meetings in the media about the sector’s potential to provide more jobs, as official statistics show an increase in the number of Omani nationals working in the hotel sector from 3,752 in the year 2020 to 5,230 last year, with a growth rate of 39.3 percent.
The Ministry of Heritage and Tourism highlights investment and development opportunities in the tourism sector in various governorates, and the importance of training and knowledge of the sector to establish businesses and take advantage of the wide opportunities it provides. Last year, it increased by 19.7 percent compared to 2020, the number of guests increased by 24.7 percent, hotel nights increased by 34.2 percent, and the occupancy rate increased by 25.3 percent in the same period.
His Excellency Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism said that the celebration of World Tourism Day this year comes after a period that witnessed many challenges in the tourism sector around the world, especially the repercussions of the Covid-19 pandemic, which requires rethinking the sector’s strategies, And its ability to face various difficulties in order for the tourism sector to play its economic, social and cultural role, as it is characterized by providing wide job opportunities and increasing economic activities, as well as bringing people together through learning about their cultures and customs.
His Excellency added that the tourism sector in the Sultanate of Oman confirmed its ability to recover quickly from the repercussions of the pandemic, which is reflected in the increase in the number of visitors, hotel revenues and occupancy rates, and its ability to provide more jobs and investment opportunities, and we have ambitious and deliberate plans to increase these opportunities.
During the promotional tours organized by the Ministry in India, the United Kingdom and Germany, in August and September 2022, we noticed the great interest of officials and tourists in these countries in the tourism potential of the Sultanate of Oman, which is a multi-season destination known for its natural beauty, cultural heritage and hospitality.
As part of its celebrations of the World Tourism Day, the Ministry of Heritage and Tourism, in cooperation with a number of partners, will organize the Oman Tourism Forum, which is specialized in adventure tourism tomorrow and the day after, with the aim of introducing best practices in adventure tourism and the initiatives undertaken by the Sultanate of Oman in this field, and introducing the most important Tourist landmarks and places, and the role of the field in revitalizing the tourism movement in the various governorates of the Sultanate of Oman, which enjoys a diversity of natural landmarks such as mountain ranges, caves, valleys, plains, deserts, rocky hills and coastal beaches, which are the factors that make the Sultanate an attractive destination for tourists from all over the world throughout the year.
The forum reviews the experiences of individuals and companies, in addition to dialogue sessions on the reality of the sector and its role in developing local communities, and introducing the necessary procedures and requirements for security and safety in adventure tourism. The events include introducing the Sultanate of Oman’s program to support the efforts of the State of Qatar in making the World Cup a success, and celebrating the organization of this global event in the region by promoting the Sultanate and Muscat as a major city approved to receive the World Cup fans from November 20 to December 18, 2022.
It is noteworthy that the World Tourism Day has been organized on the 27th of September annually since 1980, the day that coincides with the anniversary of the adoption of the statute of the World Tourism Organization, which was established in 1975.
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