

Muscat: Oman Post, an affiliate of Asyad Group, announced the successful launch and implementation of its innovative automated parcel sorting machine.
The cutting-edge technology has contributed to the improvement of operational efficiency by 43% by the end of August 2023 compared to the same period in 2022, in addition to enhancing levels of customer satisfaction.
Launching the new sortation technology highlights Oman Post’s commitment to implementing the latest technologies to expedite the processing of postal materials, improve productivity, and increase the efficiency of delivering parcels to customers.
The most advanced parcel sorting machine in Oman utilizes new AI technology and advanced data-driven solutions to fully automate the sortation process. It is capable of handling up to 6,000 packages per hour, sorted over up to 12 lines per run, with a maximum weight of 20 Kg per parcel and maximum sizes of 40 cm height and 50 cm width per parcel.
In addition, the process includes recording the weight of the shipment and optical reading of the data related to the shipment and comparing it with the International postal system (IPS), and Delivery Management Software (Fareye) system to validate the recorded data. The complete package traceability makes it easier for customers to track their parcels in real time. On this occasion, Acting CEO of Oman Post and Asyad Express, Sheikh Ibrahim Sultan Al Hosni, said, “Oman Post consistently keeps pace with the latest technological developments by adopting advanced digital solutions that meet customers’ aspirations by providing high-quality services while keeping pace with international best practices. The new automated technology was implemented in partnership with global partners, BlueCrest and Emerdis. This will transform how we handle parcels, increasing parcel processing speed, and operational efficiency, and reducing errors which results in reducing the operation cost. We are confident that our advanced solutions will enable us to streamline our operations and deliver exceptional service performance to our customers.”
Rohan Mathur, Director of Emerdis Limited, commented on this strategic partnership, saying: “We are delighted to have delivered the first automated parcel sorting system with image reading OCR in Oman. The investment sets the stage for Oman Post to attract incremental parcel volumes and expand their service capabilities”. Oman Post prioritizes innovation to improve customer experience.
The new automated parcel sorting machine, with image reading Optical Character Recognition (OCR) software, is a substantial investment that enhances parcel handling capacity, streamlines operations, and reduces delivery time. With the installation of the high-speed automated parcel sorting machine, Oman Post takes a substantial step forward in providing exceptional logistics services to its customers. – ONA
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