Oman ranked 46th in Global Soft Power Index 2023


London: The Sultanate of Oman made progress in the global soft power index, according to the British Brand Finance report for 2023, and was awarded the silver medal. The report indicated that the Sultanate of Oman ranked 46th in the world, achieving 40.7 points, up from 49th in 2022.

The Sultanate’s classification also advanced in many axes, as it advanced 28 places in the people and values ​​axis and ranked 29th in the world, and advanced 24 places in the axis of culture and heritage and came in the 62nd rank globally.

It also advanced 19 places in the field of education and science, ranking 36th in the world, and 13 places in the field of media and communication, ranking 46th globally. It also advanced 3 centers in the axis of international relations, and ranked 35th in the world, and advanced one center in business and commerce, to rank 39th in the world.

Brand Finance prepared the index through a survey of more than 110,000 people to evaluate 121 countries and included 8 axes.

The report measures the state’s ability to influence the preferences and behavior of various actors in the international arena.

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