OMRAN Group Launches first-of-a-kind Leadership Development Academy

Muscat: As part of its ongoing endeavours to empower national competencies and enhance their skills and experiences in the tourism sector, Oman Tourism Development Company (OMRAN Group) announced the launch of the first of a kind “Leadership Development Academy” and introduced its programmes (SHIFT & LIFT) at Oman Convention and Exhibition Centre (OCEC).

The Oman’s Leadership Development Academy serves as a platform to enhance leadership skills of the local competencies and foster a motivating professional environment. In addition to providing the tourism sector with qualified leaders who actively contribute to achieving this promising sector’s growth and development.

Commenting on this occasion, Dr. Hashil Obaid Al Mahrouqi, CEO of OMRAN Group, said: “OMRAN Group is devoted to providing various programmes and initiatives that aim to harness national competencies, equip them with the knowledge, insights, and strategies needed to drive the growth and sustainability of our nation’s tourism sector.”

He further added, “We affirm our commitment to investing in our human capital and their development in alignment with the national tourism strategy and our corporate objectives”.

The ‘SHIFT’ programme will provide training courses in different management and leadership roles within the sector. Its first phase includes 40 participants from management levels at OMRAN Group and its subsidiaries. On the other hand, the ‘LIFT’ programme involves 20 candidates from hospitality assets, concentrating on developing leadership skills specifically for the hospitality industry.

To ensure the high quality of the training programmes provided at the academy, OMRAN Group partnered with several experienced and renowned local and regional institutions in the field of leadership development for the tourism and hospitality sectors.

Hilal Masoud Al Jadidi, Chief of Human Capital Officer, said: “We are thrilled with the success of the initiatives falling under #IAmTourism strategy, which serve as an umbrella for all training and development initiatives. The ‘Leadership Development Academy’ stands as a prominent flagship initiative within the programme that primarily focuses on nurturing leadership capabilities in the tourism sector and bolstering competencies in the hospitality field.”

He further emphasized, “The ‘Leadership Development Academy’ will go beyond conventional training approaches by offering training programmes tailored for tourism professionals and leaders. We will actively collaborate with our partners to ensure the delivery of comprehensive training programmes and impactful professional development initiatives that align with the latest leadership practices and knowledge.”


The #IAmTourism strategy is built on four core pillars: ‘inform’ and spread awareness, ‘Attract’ the national talents from various industries to the tourism sector, ‘Retain’ national competencies within the tourism sector and ‘partner’ with different stakeholders to come-up with such valuable initiatives.

The ‘Leadership Development Academy’ launched at the event firmly falls under the ‘Retain’ pillar to develop and retain national talents in the tourism sector in order to enhance its competitiveness. – ONA

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