Omran Group Launches Masarat 2.0 To Empower Omani Youth

Muscat: Oman Tourism Development Company (OMRAN Group), in collaboration with the Ministry of Labour, and its subsidiaries, Visit Oman and Oman Convention and Exhibition Centre (OCEC), proudly announced the launch of MASARAT 2.0. This ground-breaking initiative, falling under the umbrella of the #IAmTourism strategy, marking a significant stride towards Oman’s Vision 2040 for youth empowerment.

MASARAT 2.0, an expansion of the successful inaugural MASARAT programme launched last year. marking a significant step forward, the program boasts an expanded network of participating entities, solidifying the group’s unwavering commitment to fostering young talent and equipping them with the skills they need to thrive in the tourism industry.

Said Al Manji , head of initiatives and projects section at Ministry of Labour emphasised, “The MASARAT 2.0 programme is a prime example of effective public-private partnerships. It aligns seamlessly with the Ministry’s goals to create sustainable employment opportunities for Omani youth, thereby contributing to our nation’s long-term economic prosperity.”

Wiam Al Marhubi, Human Capital Generalist at OMRAN Group, commented, “Through MASARAT 2.0, we are not just offering jobs; we are crafting careers. We are equipping our talented youth with the necessary skills to excel and lead in the tourism sector, as well as broadening its horizons.

OCEC’s CEO, Eng. Said Al Shanfari, remarked, “Integrating fresh perspectives and innovative ideas from the youth is vital for our growth. MASARAT 2.0 provides us with an opportunity to bring in fresh talent who will drive the future of the MICE industry in Oman.”

Shabib Al Mamaari, Managing Director of Visit Oman, added, “Our participation in MASARAT 2.0 reflects our commitment to the future of tourism in Oman. By fostering fresh talent, we ensure the continued growth and prosperity of the tourism sector with a new generation of skilled professionals.”

The programme offers a comprehensive onboarding experience, providing graduates with essential training and hands-on experience in their respective fields. MASARAT 2.0 is not just an employment initiative, but a commitment to the professional growth and development of Omani youth, aligning with the nation’s strategic vision.

OMRAN GROUP, in conjunction with the Ministry of Labour, Visit Oman, and OCEC, stands united in the mission to harness the potential of Omani graduates, significantly contributing to the socio-economic development of the country.

About Oman Tourism Development Company (OMRAN Group)

Growth Through Tourism

OMRAN Group, the Sultanate of Oman’s executive arm for tourism development, is committed to creating sustainable and authentic tourism projects, residential communities, and destinations. These initiatives are key in driving economic growth and supporting the diversification of Oman’s economy. The Group’s multifaceted and collaborative approach enables it to work independently or as a catalyst, combining governmental strength with private sector innovation.

OMRAN Group’s partnerships span various stakeholders, including government bodies, private entities, local communities, SMEs, and more. This collaborative approach ensures its initiatives positively impact the environment, social fabric, and local economy while preserving Oman’s rich cultural heritage and environmental values.

Inspired by Oman’s stunning beauty, peaceful harmony, and gracious hospitality, OMRAN Group endeavours to share these treasures globally, thus enriching the country’s vibrant tapestry of experiences and opportunities.