Sharakah joins forces with Al Rahma to champion sustainability in Oman

Muscat: Sharakah, Oman’s leading SME development company, has initiated a partnership with Al Rahma Association, a charitable organization, by contributing its surplus marketing materials. This eco-conscious gesture includes the donation of a variety of items such as A4 bags, A4, A3, and DL envelopes, notepads, and sunshades. This collaboration is a reflection of Sharakah’s commitment to environmental sustainability and social responsibility.

As part of its strategic evolution, Sharakah has recently undergone a significant brand refresh to better align with its modern vision. The brand uplift which is more than a visual makeover represents Sharakah’s dedication to sustainable practices and its support of Oman’s long-term environmental objectives. The new brand uplift also signals Sharakah’s expansion into emergent sectors like green energy, ICV, and ICT, emphasizing digital innovation across its product offerings.

Al Rahma Association has welcomed this initiative, eager to repurpose Sharakah’s previous branding materials in support of a more sustainable future.

A spokesperson for Al Rahma Association said, “Our partnership with Sharakah reflects our shared vision for a sustainable future, turning aspirations into actions.”

Ali Ahmed Muqaibal, CEO of Sharakah, said, “This partnership with Al Rahma Association marks a milestone in our journey towards environmental stewardship, allowing us to give back to the community in a sustainable manner. By uniting with Al Rahma, we are recycling materials, and we are cultivating a culture of sustainability that resonates with our values and our new brand ethos.”

In its brand uplift exercise, Sharakah has consciously adopted a new color scheme to embody its ethos of growth and sustainability. The choice of Banana Palm Green as the primary color underscores the company’s emphasis on progress and eco-friendly practices, complemented by Phantom Black to create a visual and philosophical balance.”

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