Zubair SEC member’s company Al Broumi Honey opens first dedicated store

Muscat: Zubair Small Enterprises Centre (Zubair SEC) member Naser Saleh Al Broumi, founder of Al Broumi National Enterprises company, has opened a dedicated store for Al Broumi Honey products in Izki.

The store was inaugurated under the patronage of Younis Ali Al Manthari, member of the Shura Council and representative of Wilayat Izki. Said Al Sahib, Director of Zubair SEC, dignitaries from the Wilayat and executives from the centre were present on the occasion.

The event also included the unveiling of the Al Bourmi Honey’s website, www.albroumihoney.com as well as the launch of an animated brand character – ‘Shahad, the Bee.’

Naser Saleh Al Broumi, owner of Al Broumi National Enterprises company which specialises in honey products, is a member of Zubair SEC’s Direct Support Programme for the year 2017. Al Broumi Honey launched in 2017 has grown to be one of leading brands in the field of Omani honey.

Congratulating Naser on the opening of the store, Said Al Sahib, Director of Zubair SEC said, “The launch of the dedicated store is an exciting development for the Al Broumi Honey brand. As a brand offering high quality Omani honey, we are hopeful that this positive turn will help strengthen Al Broumi Honey’s position in the market. As an existing business owner, he is aware of the ever-growing demands of his business, which is only set to grow further in the years and decades to come. As part of Oman’s significant social responsibility initiatives Zubair SEC will always be in the forefront of assisting ambitious start-ups and entrepreneurs to grow assertively.”

Ali Shaker, Advisor, Business Development and Strategic Partnerships, Zubair SEC said, “The opening of the first Al Broumi Honey store constitutes a quantum leap for the brand. Over the years since its launch the distinctive products have gained the trust of the customers. Until now it was sold through different outlets in the various governorates of Oman. In addition to exporting to some countries in the region, the brand has participated in various trade fairs specializing in honey in the last many years. We are proud of the growth our member’s company has accomplished over the years.”

Naser Al Broumi said, “The store will enhance the brand’s presence in the market. I also hope that this store will be a starting point to opening of other branches. I am exceedingly appreciative of Zubair SEC’s support over the years. Their motivation and encouragement throughout my entrepreneurial journey have been uplifting.”

Al Broumi Honey product range includes variety of pure original Omani honey, plus some innovative creative mixes with other Omani products, such as dates flowers, nuts and halwa. Naser operates his business from Izki in Al Dakhiliyah governorate.

In 2019, Zubair SEC had sent Naser to China to help him develop and understand new packaging concepts that would attract individual customers and corporates.  Following his visit to some of China’s major and largest suppliers, Naser used Zubair SEC’s designed logo and identity to develop new packaging and bottles concepts.

As part of its efforts to equip Naser with knowledge and exposure to latest trends and practices in his line of business, Zubair SEC sent Naser to attend the 45th Apimondia International Apicultural Congress held in Istanbul, Turkey. The objective of the trip was to help Naser gain insights into the latest developments in the world of beekeeping and honey production. The aim of the celebrated Congress in Turkey was to collect, discuss and disseminate new information on bee sciences and technology around the world.

Through Zubair SEC, its members have been having better access to knowledge, innovation and understanding of the market which in turn helps them turn the brand into a success story.

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