Sohar International and OOMCO Celebrate Six Winners of the Inaugural Campaign Under Its ‘Fueling Your Journey’ Initiative

Muscat : Continuing to build on a shared commitment to delivering more rewarding and customer-centric experiences, Sohar International and Oman Oil Marketing Company (OOMCO) have announced the winners of the inaugural campaign under the ‘Fueling Your Journey’ initiative being Shamsa Ali Ibrahim Al Siyabi, Hamdan Abdullah Al Badi, Hani Mohamed Al Hooti, Mufida Mubarak Al Balushi, Mahmoud Abdel Raouf Younes, and Soltan Hamood Al Nadhairi.

The initiative brings together Sohar International’s innovative banking solutions and OOMCO’s extensive retail network to create a seamless, value-added customer journey. Under the campaign, six winners – two per month over three months – were rewarded after entering the draw by using their Sohar International debit or credit cards at the co-branded OOMCO Service Station in Qurum Heights, with each winner receiving OMR 500 credited to their OOMCO Basma Plus card.

Commenting on the campaign’s success, Saif Al Rashdi, EVP and Head of Branches – Regional Network at Sohar International said, “The response to the campaign launched under the ‘Fueling Your Journey’ initiative has reinforced something we have believed for some time. Customers place real value on experiences that feel relevant to their everyday lives, and they recognize that value when it is delivered in simple and meaningful ways. What has been particularly encouraging is the consistently positive level of engagement we witnessed throughout the campaign. Rather than a brief burst of interest, participation remained steady, reflecting genuine enthusiasm and showing us that we had created something that truly resonated with our customers.”

Badar Al Shidi Assistant Manager – Fuel Marketing at Oman Oil Marketing Company, said: “While the rewards themselves have been an exciting part of the initiative, the broader objective has always been to build more natural and enduring touchpoints between Sohar International and the communities we serve, extending our relationship beyond the branch or the banking app. The success of this inaugural activation has strengthened our conviction that thoughtful cross-sector collaborations, built around a shared commitment to customer value, can create experiences that are not only differentiated, but genuinely impactful.”

The positive response to the campaign reflects Sohar International’s continued focus on understanding evolving customer expectations and translating those insights into more relevant banking experiences. The collaboration with OOMCO has demonstrated the value of creating practical, everyday benefits that matter to customers while fostering stronger connections through the moments and routines that shape daily life.

As the partnership continues to evolve, the bank will build on these learnings to explore new customer-focused propositions that combine innovation, collaboration, and tangible value. By doing so, Sohar International aims to ensure its banking experiences remain closely aligned with the way customers live, move, and engage.

About Sohar International:

Sohar International is guided by a clear vision to become a world-leading Omani service company that helps customers, communities, and people prosper and grow. With a purpose to help people ‘win’ by delivering responsive banking for their ever-changing world, the bank offers innovative solutions across Commercial and Investment Banking, Wealth Management, Islamic Banking, and more. Operating with a strong digital-first approach and an expanding regional footprint—including presence in the Kingdom of Saudi Arabia—Sohar International is committed to driving value through strategic partnerships and a dynamic customer experience. Learn more at www.SIB.om