Khedmah Receives Dual Recognition for Digital Excellence and Customer Value

Muscat: The Sultanate of Oman’s preferred digital payments ecosystem, Khedmah, has secured two prestigious honours at the Alam Al-Iktisaad Best Performing Companies Awards 2026, marking a significant recognition of its continued leadership in digital innovation, customer experience and value creation. Khedmah Pay was recognized as ‘Most Reliable Digital Wallet’, while Khedmah Delivery received the award for ‘Most Rewarding Loyalty Program in Delivery’. The accolades reaffirm the company’s commitment to setting new benchmarks in reliability, convenience and rewarding digital experiences for customers across Oman.

Commenting on the recognitions, Mr. Mohammed Al Jabri, Manager – Customer Experience at Khedmah, said, “We are proud to receive these two prestigious recognitions, which reflect the progress we are making in building a more connected, customer-led digital ecosystem for Oman. At Khedmah, our strategy is centered on combining technology, trust and meaningful value to simplify everyday transactions and create experiences that go beyond convenience. These recognitions demonstrate how this approach is translating into tangible value for our customers. As we look ahead, we remain focused on investing in our digital capabilities, deepening customer engagement and continually evolving our platforms to deliver greater relevance, accessibility and value across every interaction.”

The recognition for Khedmah Pay reflects the platform’s role in delivering a secure, seamless and convenient digital wallet experience for customers across Oman. Integrated within the Khedmah mobile application, Khedmah Pay enables users to effortlessly open and manage their e-wallets while accessing a wide range of essential services, including utility bill payments, mobile and electricity recharges, traffic fine settlements, vehicle insurance, charitable donations, social protection fund contributions and more. Customers can conveniently top up their wallets through linked bank accounts or cash deposits at Khedmah branches, while the wallet also enables instant payments through QR codes at partner retailers. By combining digital accessibility with Khedmah’s extensive network of branches and kiosks, Khedmah Pay continues to enhance the ease of routine payments.

Further enhancing the customer experience is Khedmah Rewards, the integrated loyalty program available across both Khedmah and Khedmah Delivery applications. Delivering greater value with every interaction, the program enables customers to earn rewards through their everyday transactions and redeem them across a diverse range of Khedmah services and partner merchants. By seamlessly embedding rewards into the digital journey, Khedmah Delivery transforms everyday food and grocery orders into more rewarding experiences, deepening customer engagement while delivering meaningful value beyond the transaction.

The receipt of these industry recognitions further reinforces Khedmah’s growing presence as a trusted household brand in Oman. With its customer-centric platforms and expanding digital capabilities, Khedmah continues to play a pivotal role in the Sultanate’s wider digital transformation. As it looks to the future, the company remains focused on innovation that continues to elevate the standard for digital experiences across Oman.