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    • Muscat International Automobiles Unveils the ROX Adamas, a Luxurious All-Terrain SUV in Oman

    By on December 15, 2025

    Muscat, Oman: Muscat International Automobiles unveiled the revolutionary ROX Adamas at a grand event held at the luxurious St. Regis Al Mouj Muscat Resort, setting a new benchmark in next-generation mobility with its world-leading REEV technology. The exclusive gathering of industry leaders, media, and distinguished guests marked the arrival of a true game-changer for Oman’s automotive landscape.

    The launch event captivated attendees with a dynamic showcase of the ROX Adamas, Next-Generation Luxurious All-Terrain  SUV — a fusion of cutting-edge technology, unparalleled performance, and futuristic design. Guided by its product expression of “Gliding Luxury”, ROX Motor defines the ROX ADAMAS experience as the harmony between power, precision, and elegance, where advanced engineering meets refined comfort to deliver confidence, control, and long-distance resilience across every journey.

    ADAMAS translates the flowing elegance of silk into a driving experience that feels composed on the highway, capable on the dunes, and effortless on all terrains.

    Spokesperson of Muscat International Automobiles said: The unveiling of the ROX Adamas in Oman marks more than the introduction of a luxury SUV, it sets a new benchmark in sophisticated mobility and automotive innovation in the Sultanate. This launch reflects our commitment to delivering world-class vehicles that combine cutting-edge technology, comfort, and performance to Omani customers. All vehicles offered by Muscat International Automobiles undergo comprehensive testing and validation for the GCC market, and are engineered specifically to meet the region’s demanding conditions. We are fully committed to providing our customers with the highest level of care, ensuring peace of mind and exceptional value for their investment.

    All New ROX ADAMAS Introduction

    Available in both six and seven-seat configurations, ROX ADAMAS combines versatility and practicality to meet the needs of regional

    lifestyles, equally suited for family travel, long-distance adventure, or everyday comfort. Powered by ROX’s next-generation REEV system, it achieves a 235-km pure-electric and 1,226 km total range as per Worldwide Harmonised Light Vehicles Test Procedure (WLTP), with dual-motor AWD delivering 469hp, 740 N·m, and 0–100 km/h in 5.5 s. A closed air suspension with DCC adaptive damping comfort and control across all terrains, supported by optimised driving modes including road, mountain, mud, snow, wading, and sand, plus off-road cruise control (2–15 km/h) and hill descent control (2–35 km/h) to enhance stability, safety, and ease of operation. A dedicated desert thermal management system maintains consistent performance and reliability even under extreme conditions.

    About ROX Motor:

    ROX Motor is an international new-energy vehicle company, focused on Smart, All-terrain, REEV innovation. We are dedicated to empowering those who yearn to explore faraway places through advanced technologies. Our vision is to become the world’s leading outdoor lifestyle brand.

    For more information, please visit: https://www.roxmotor.com/en

    ABOUT Muscat International Automobiles

    Muscat International Automobiles, an associate of Bahwan Services and Trading, is a leading name in the region. Backed by the renowned Bahwan Group, the company offers a wide range of brands including passenger car to luxury and commercial vehicles and equipment, providing top-quality products and exceptional customer service. With a strong market presence and a commitment to excellence, Muscat International Automobiles continues to be a trusted choice for automotive solutions in Oman.

    With the launch of the ROX Motors, Muscat International Automobiles cements its position as a trailblazer in Oman’s automotive industry. The 3S facility, i.e., ROX showroom, service and parts center situated Al Azaiba.  Apart from the above the customers can avail the after-sales service across oman in Bahwan (BAT) Service Centers.

    For more information, call ROX Oman Toll free number 800 500 11 or

    Whatsapp 9662 8901 or visit ROX-Oman.com.

     

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