• Business,
  • World

    • Samsung Boosts Middle East and Africa Smartphone Market Share to 32%

    By on September 1, 2026

    Samsung Strengthens Lead as Middle East and Africa Smartphone Market Shrinks

    Seoul: Samsung Electronics significantly increased its share of the smartphone market in the Middle East and Africa during the second quarter of 2026, maintaining its leading position despite a contraction in overall shipments.

    According to market research firm Counterpoint Research, Samsung’s share of smartphone shipments in the region rose by 10 percentage points year-on-year, from 22 percent to 32 percent.

    The increase came as Samsung gained market share amid declining shipments by several competing brands, including Infinix, Tecno and Xiaomi.

    Yonhap News Agency reported, citing Counterpoint Research, that overall smartphone shipments across the Middle East and Africa declined by 10 percent during the second quarter compared with the same period in 2025.

    Samsung was followed by Tecno with a 15 percent share, Xiaomi with 12 percent, Apple with 10 percent, Infinix with 5 percent and Realme with 3 percent.

    Counterpoint Research attributed the regional market weakness primarily to a decline in demand for low-cost smartphones priced at USD 250 or less.

    Shipments in this price segment fell by 26 percent year-on-year, representing the sharpest decline among the different smartphone price categories.

    The figures indicate continued pressure on the region’s budget smartphone segment, while leading manufacturers with stronger positions across higher-value and broader product categories have been better placed to maintain or expand their market shares.

    more recommended stories

    Terms of Use:

  • This website Arabian Daily is an individual’s property, not used for any commercial or sales purposes. What you see here are one’s random thoughts in action. I, by no means, endorse any product or party through this, unless stated explicitly.
  • All work you will find here is copyrighted unless stated otherwise. No part of this work can be reproduced in any way with the exception of a) if you share our work, it should link back to this website; b) if you quote any part of our work, it should be properly credited to us with a link to this website.
  • All images used on this website have been taken from open source image websites on the Internet. If any of them are copyrighted to you and you want us to take them down or add credits, please feel free to contact us here, or by using the contact form on this page.
  • The views expressed on Arabian Daily are solely ours. They do not represent any party or any particular school of thought. This website does not promote racism in any form.
  • Privacy Policy:
    This website will respect the readers’ and the writer’s privacy. We do not sell any of their personal or contact information to another company. We do not put your information on spam lists. Also, and more importantly, we are not responsible for the privacy practices of any of our advertisers or website commenters.
  • Reserve Rights: We reserve the right to change the focus on this website, to shut it down, sell it or to change the terms of use at our own discretion.