Vodafone Oman: Digital Capability Strengthens Oman’s Proposition To Live, Work And Invest

Muscat, 3 October 2026 – Oman’s next phase of digital development is strengthening the country’s proposition as a place to live, work and invest, Vodafone Oman’s Chief Executive Officer Eng. Bader Al Zidi said during the official opening of Live Oman in London. Addressing government and business leaders during the Partners’ Perspectives segment, Eng. Al Zidi highlighted Oman’s progress from establishing strong digital foundations towards applying them across economic sectors, public services and business activity.

In Oman, the National Digital Economy Program is building on the progress already made in government digital transformation, with its next phase focused on digitising promising economic sectors, expanding digital services and increasing their contribution to national growth.

Eng. Al Zidi said: “Oman has built strong digital foundations for its next phase of growth. The opportunity now lies in what those foundations enable: better services, stronger businesses and new possibilities across the economy. Connectivity delivers its greatest value when people and organisations can use it to move their ambitions forward.  People and businesses considering their future in Oman are looking at the complete proposition: the opportunities available, the services around them and the environment in which they can operate and grow. Oman’s digital progress is an increasingly important part of that proposition.”

Eng. Al Zidi went on to add, “At Vodafone Oman, we connect for a better future. Our role goes beyond bringing people onto a network. It is about combining connectivity and technology in ways that help individuals, businesses and communities achieve more.”

Led by the Ministry of Housing and Urban Planning, Live Oman brings together national partners to present the Sultanate as a place to live, work, build and invest. Vodafone Oman’s role combines the sector perspective set out by Eng. Al Zidi with practical support for the campaign within the Sultanate. Through its communications channels, connectivity capabilities, marketing experience and relationships, the company has brought the campaign to its customers and partners in Oman, while providing connectivity support to members of the Live Oman team travelling to London.

About Vodafone Oman:

Established through a strategic partnership between Oman Future Telecommunications Company and Vodafone Group, Vodafone Oman is at the forefront of the Sultanate’s digital revolution. Since launching its operations in March 2022, the company is the only fully digital-first operator in Oman, supported by a 100% cloud-based 5G network infrastructure that has ushered in a new era of telecommunications.

The company offers a diverse range of prepaid, postpaid, and enterprise solutions, designed to cater to the varying needs of its customers. Its competitive advantage lies in its award-winning My Vodafone App, which provides a seamless, fully digital experience—from onboarding and auto-payments to SIM and eSIM replacement, as well as access to essential government services. With more than 4 million downloads, the app has achieved 100% market penetration, offering customers unmatched convenience and personalised value at the tip of their fingers.

Beyond digital innovation, the company has built a strong retail network, with 75 stores and eStores and more than 5,500 sales channels across the country. This extensive presence, combined with Vodafone’s global reach, offers customers a reliable and convenient solution for wherever they are in Oman and around the world.

Today, the company has successfully captured approximately 17% of the market, driven by the continuous expansion of its 5G Next Level network and its commitment to customer-centric digital offerings. Aligned with Oman’s Vision 2040, Vodafone Oman is dedicated to fostering local talent, stimulating economic growth, and playing a pivotal role in the nation’s digital transformation journey.

For more information, visit www.vodafone.om.