ahlibank Launches its Ramadan CSR Campaign to Serve the Community and Empower Eligible Groups

Muscat: As a testament to its enduring commitment to responsible social impact and inclusive development, ahlibank officially launched its Ramadan CSR campaign at a dedicated event held at its Head Office. The event brought together senior leadership representatives from the bank, alongside key external stakeholders, and received notable media interest, reflecting the significance of the initiative within the broader social landscape.

As part of the event proceedings, ahlibank, represented by its ‘ahli Cares’ team, established a series of partnerships with charitable and social welfare organizations. The bank signed a strategic agreement with the Public Authority for SME Development – Riyada to continue empowering SMEs through the fourth edition of the ahlibank Ramadan Souq, reinforcing their economic sustainability.

The second agreement featured the bank’s partnership with Al Rahma Association for Motherhood and Childhood which aims to support widows and divorced mothers caring for orphans by providing essential home appliances under the Association’s ‘SAS’ housing initiative.

The bank signed a third agreement with Ihsan Association – South Al Batinah governorate, which aims to support senior citizens through home healthcare solutions that enhance their quality of life and health stability.

The bank also signed an agreement with the Sanubadir team for Patient Care, aiming to support patients from low-income families by providing medical equipment and supplies, as well as supporting the remote education of ailing children through providing electronic devices that enable access to adequate education opportunities despite their illnesses.

Commenting on the launch, Jumana Al Hashmi, AGM – Head of Marketing & Corporate Communications at ahlibank, stated, “Ramadan invites institutions to reflect on the depth and quality of their contribution to society. At ahlibank, we see this period as an opportunity to extend support in a manner that is deliberate and far-reaching. Our focus is on ensuring that our efforts are not confined to one area of impact, but thoughtfully distributed across the different realities communities face today. This enables us to respond to diverse societal needs with accountability and consistency, while sustaining meaningful and lasting relevance.”

These partnerships reflect the bank’s commitment to working alongside trusted institutions with a strong local presence and specialized expertise, ensuring initiatives are carried out with transparency and efficiency. Two additional initiatives will be implemented in coordination with ahlibank and ahli islamic branches across the Sultanate. In collaboration with several teams and charitable associations, they will deliver Ramadan essentials and Kaswat Eid initiative, aiming to unify efforts, maximize impact, and efficiently direct resources to those in need.

The campaign reflects ahlibank’s broader people-centric approach and its focus on cultivating a strong culture of volunteerism. Through ahli Cares, employees actively dedicate their time and efforts to meaningful social causes, reflecting a shared sense of responsibility that extends beyond institutional mandates.

Building on this foundation, this campaign reinforces ahlibank’s role as a responsible financial institution committed to sustainable social contribution. It also reflects the bank’s continued efforts to align institutional values with meaningful action, supporting community wellbeing through initiatives grounded in long-term societal impact.