ahlibank Doubles Reach of Back-to-School Program, Supporting More Than 5,000 Children Across Oman

Muscat : Demonstrating a strong commitment to responsible corporate citizenship and community wellbeing, ahlibank has successfully concluded its Back-to-School Initiative for the 2026/2027 academic year. Marking the bank’s largest Back-to-School initiative to date, the initiative supported more than 5,000 children from low-income and underprivileged families across the Sultanate of Oman.

Implemented in strategic partnership with Al Rahma Association for Motherhood and Childhood, the initiative doubled the number of beneficiaries compared to previous years, making it the third-largest annual community initiative undertaken by the bank. Building on its commitment to ensuring children feel prepared and supported for the new academic year, the initiative aimed to instill greater confidence among beneficiaries by providing school uniforms and essential school supplies tailored to the needs of beneficiary families. Distribution drives were conducted across five Wilayats – Muttrah, Sur, Al Musannah, Barka and Sohar – extending meaningful support to families in need across the Sultanate.

A key highlight of this year’s initiative was the pivotal role played by ahlibank’s extensive branch network in significantly expanding the initiative’s geographical reach beyond the communities surrounding individual branches. With families from neighboring Wilayas arriving at distribution hubs to access the initiative’s support, the bank was able to positively impact a wider cross-section of communities.

Commenting on the initiative, Jumana Aflah Al Hashmi, AGM – Head of Marketing & Corporate Communications at ahlibank, stated, “Responsibility is a core value at the heart of our corporate ethos, shaping how we engage with and contribute to the communities around us. Our Back-to-School initiative is a meaningful expression of this commitment. By providing young students with essential school supplies to help them begin the new academic year with confidence, we reaffirm our belief in the transformative power of education and the importance of creating equal opportunities for all children, regardless of their circumstances. The support we provide today represents an investment in the aspirations and capabilities of tomorrow’s leaders, helping lay the foundations for a brighter and more prosperous future for the nation.”

She added, “What makes this initiative particularly meaningful is the spirit of collaboration behind it, bringing together Al Rahma Association, our branch network, employees and community partners around a shared purpose. We are especially proud of the dedication demonstrated by our colleagues through the ahliCares team, whose efforts played an integral role in the initiative’s success. Their commitment to supporting families in need reflects our collective drive to create tangible community impact.”

Through its continued commitment to responsible banking and impactful community engagement, ahlibank remains dedicated to contributing to the wellbeing and development of communities across Oman, reinforcing its role as a true Partner in Excellence. By bringing together its people, partners and network around shared social priorities, the bank continues to translate its core value of responsibility into real action, contributing to a more inclusive and empowered society in alignment with the objectives of Oman Vision 2040.

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