TVS Motor Strengthens It’s Presence In Kingdom Of Saudi Arabia With Five New Products

~ Expands its footprint in the Saudi market with new launches

~ Exclusive TVS Motor showrooms in the country

Riyadh: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments – today announced the launch of five new products in the two-wheeler segment in Riyadh, Saudi Arabia. TVS Motor Company will offer a diverse selection of scooters, under bone motorcycles, and premium racing bikes, aligning with its dedication to responsible and sustainable mobility at various price points.

TVS Motor Company is harnessing its robust presence in the Saudi Arabia market through a collaboration with its importer, Gulf Advantage Automobiles. The company has introduced an array of exciting offerings, that includes – TVS Star HLX 150, TVS Apache RR 310, TVS Apache RTR 160 4V, TVS NTORQ RE, and TVS Jupiter 110. These offerings will be showcased in two exclusive showrooms of TVS Motor in Riyadh and Jeddah, further solidifying the brand’s foothold in the region.

Commenting on the launch, Rahul Nayak, Vice President, International Business, TVS Motor Company, said, “We are delighted to unveil these latest additions to our two-wheeler segment in Saudi Arabia, which is one of our key markets. Partnering with our importer – Gulf Advantage Automobiles enables us to cater to our customers in Saudi Arabia. Our products known for their unique and advanced engineering excellence will resonate with the aspirations of our customers and create an exceptional ownership experience. With the launch of these new products, we aim to offer our customers a hassle-free experience, unmatched after-sales service, and affordable genuine spares.”

A spokesperson of Gulf Advantage Automobiles, said, “We take great pride in our partnership with the esteemed brand, TVS Motor, as we showcase the launch in our Riyadh showroom. This collaboration stands as a testament to our leadership in the mobility space. We believe this initiative will not only expand our footprint in Saudi Arabia but also stimulate growth in the two-wheeler segment. We are delighted to be TVS Motor Company’s chosen collaborator for their entire two-wheeler segment in the Saudi market.”

TVS Motor products are currently available in more than 80 countries across Asia, Africa, and Latin America. Exports constitute nearly 30% of the company’s business, attesting to the company’s high quality, technologically superior offerings.

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. Additional details and updates are available on www.tvsmotor.com

About Gulf Advantage Automobiles

Gulf Advantage Automobiles, established in Saudi Arabia in 2010, is an allied business of Bahwan International Group, which is a reputed entity with over 45 associate companies and more than 2000 employees, with presence across the Sultanate of Oman, the Gulf Region, North Africa, and South Asia. These Group of companies represents an impressive portfolio of more than 40 global brands, their diversified businesses cover a wide spectrum including automobiles, healthcare, agriculture, renewable energy, airport solution, logistic solution, earthmoving equipment, construction equipment, industrial equipment, debt collection services, high-end security solutions, survey instruments, elevators and parking solutions, which are some of the major businesses among others.