Sohar International Rolls out its Rebranded Card Portfolio Reflecting Its Evolving Brand Identity

Muscat: Reinforcing its commitment to continuous innovation and customer-centric banking, Sohar International has unveiled its newly reimagined card portfolio, introducing a modern visual identity that reflects the bank’s evolution as a progressive financial institution. More than a design refresh, the new portfolio embodies the bank’s forward-looking vision by delivering a seamless, contemporary banking experience across one of the bank’s most prominent customer touchpoints. The refreshed portfolio offers a comprehensive range of cards designed to meet the evolving needs of individuals and businesses, combining a distinctive new look with a wide array of features and benefits, including financial flexibility, cashback rewards, travel privileges, lifestyle benefits, enhanced security, and digital convenience for individual customers, alongside greater control, spending visibility, and operational efficiency for businesses.

Commenting on the launch, Abdul Qadir Al Sumali, Chief Retail & Wealth Management Officer, at Sohar International said, “Our refreshed card portfolio reflects the next chapter in Sohar International’s journey as a progressive and future-focused financial institution. The new design is a visual representation of how our brand continues to evolve, but more importantly, it reinforces our commitment to delivering meaningful value to our customers. Beyond their contemporary look, these cards provide a comprehensive suite of features and benefits tailored to the evolving needs of individuals and businesses, from greater financial flexibility, rewards, and travel privileges to enhanced security, digital convenience, and smarter payment experiences. This launch demonstrates our continued focus on combining innovation with practical solutions that enrich our customers’ everyday banking experience while reflecting the standards and ambitions of the bank we are today.”

The rebrand extends across both retail and corporate cards, creating a unified identity for a portfolio designed to meet the distinct needs of individuals and businesses. While the visual language remains consistent across the range, the benefits reflect the different ways customers use and manage their cards.

Within the retail portfolio, Sohar International offers a diverse range of cards tailored to the distinct needs of different customer segments, including minors, youth, women, Premier customers, and high-net-worth individuals through its Wealth Management proposition. Designed to complement different lifestyles and financial aspirations, selected cards are offered free for life, with no annual fee or minimum spending requirement, while the Easy Payment Plan enables eligible purchases to be converted into monthly instalments of up to 24 months at 0% interest with no fees. The Cashback Credit Card rewards everyday spending with up to 3% cashback on eligible local transactions, subject to applicable limits. For frequent travellers, selected premium cards provide complimentary access to an extensive global network of airport lounges, while eligible Signature and Infinite cards also include travel insurance covering specified medical emergencies, trip cancellations or delays, and baggage loss.

Within the corporate portfolio, Sohar International offers a range of card solutions tailored to the requirements of both SMEs and large corporates, helping businesses manage expenses with greater efficiency, control, and visibility. The portfolio enables companies to strengthen oversight of employee and organisational expenditure by defining card-level spending limits and applying controls based on transaction type or merchant category. Real-time visibility and reporting through Visa Spend Clarity simplify reconciliation and management reporting, while Corporate Internet Banking provides authorised users with a centralised platform to manage approvals, review transaction histories, make payments or reload cards, and block cards whenever required.

At a product level, Corporate Virtual Cards extend these controls to card-free payments, with configurable limits and approved-supplier restrictions helping to reduce exposure to fraud and support working capital management. Corporate Cash Deposit Cards address a different operational requirement, enabling businesses to deposit cash securely through the bank’s cash deposit machine network at any time, with funds credited instantly.

Beyond their individual benefits, the newly designed cards reflect Sohar International’s approach to innovation, with established banking products continually reviewed to ensure they keep pace with changing customer needs. By aligning the bank’s physical products with the digital platforms and services through which customers manage their financial needs, the refreshed designs create a more consistent experience across Sohar International’s ecosystem, supporting familiarity and ease of recognition at every interaction.

To support convenient access, the rebranded cards are now available to customers across Sohar International’s branch network. Further details are available through the bank’s mobile banking app and official website, enabling customers to review the relevant information through the channel most convenient to them.

As Sohar International continues to advance its brand transformation, the card portfolio represents one element of its ongoing institutional journey. The bank will continue to translate its ambitions into meaningful developments across its offerings and operations, creating lasting value as it moves into its next phase of growth.

About Sohar International:

Sohar International is Oman’s fastest-growing bank, guided by a clear vision to become a world-leading Omani service company that helps customers, communities, and people prosper and grow. With a purpose to help people ‘win’ by delivering responsive banking for their ever-changing world, the bank offers innovative solutions across Commercial and Investment Banking, Wealth Management, Islamic Banking, and more. Operating with a strong digital-first approach and an expanding regional footprint—including presence in the Kingdom of Saudi Arabia—Sohar International is committed to driving value through strategic partnerships and a dynamic customer experience. Learn more at www.SIB.om