SHARP Middle East FZE and Al Hashar Group Sign Distributor Agreement to Strengthen SHARP’s Presence in Oman

Dubai, UAE / Muscat, Oman:  SHARP Middle East FZE and Al Hashar Group have signed a distributor agreement to expand and strengthen SHARP’s business presence in the Sultanate of Oman. The partnership marks an important step in SHARP’s growth strategy for the Oman market, combining SHARP’s global expertise in consumer electronics with Al Hashar Group’s strong local market presence, distribution capabilities, and established business network.

Headquartered in Dubai, UAE, SHARP Middle East FZE serves as the regional hub for SHARP’s business across the Middle East, Africa, Central Asia & Caucasus. With operations and business activities spanning 76 countries, the organization supports the growth of the SHARP brand across diverse markets through a portfolio of innovative consumer electronics and home appliances designed around evolving customer needs.

The new partnership with Al Hashar Group will further enhance SHARP’s reach across Oman, enabling customers and business partners to access SHARP’s latest range of products backed by the brand’s global technology heritage and commitment to innovation.

In Step with Your Future

The partnership also reflects SHARP’s renewed global brand direction, “In step with your future.” The new slogan represents SHARP’s commitment to staying close to consumers as their lifestyles, expectations, and technologies evolve. It reflects the brand’s vision of creating meaningful innovations that bring greater clarity, convenience, confidence, and enjoyment to everyday life.

Through this partnership, SHARP Middle East and Al Hashar Group aim to build a strong and sustainable presence in Oman, bringing innovative solutions closer to consumers while creating new opportunities for growth across the market.

The ceremony was held under the presence of Al Hashar Group & SHARP Middle East FZE management including: Sultan Al Kharusi – Group Managing Director, Al Hashar Group, Rajeev Sharma – Group Chief Strategy Officer, Al Hashar Group, Sota Saito – Managing Director, SHARP Middle East FZE, Rohit Khot – Group General Manager, SHARP Middle East FZE, Aneel Devgn – Head of Marketing, SHARP Middle East FZE & Nandisha Rao – Country Sales Manager, SHARP Middle East FZE.

Quote – Sultan Al Kharusi, Group Managing Director – Al Hashar Group

“The signing of this agreement marks an important milestone in our journey with SHARP. As a group with a long-standing presence in Oman, we understand the evolving expectations of consumers and the importance of bringing trusted international brands closer to them. Together with SHARP, we look forward to creating a stronger market presence and delivering innovative solutions that enhance everyday life.”

Quote – Rajeev Sharma, Group Chief Strategy Manager – Al Hashar Group

“Strategic partnerships are an important part of Al Hashar Group’s approach to creating sustainable business growth. Our collaboration with SHARP brings together complementary strengths, with SHARP’s global technology heritage and innovation capabilities supported by our local market expertise and established network. We look forward to building on this foundation and creating long-term value for all stakeholders.”

Quote – Sota Saito, Managing Director – SHARP Middle East FZE

“It gives me great pleasure to announce our partnership with Al Hashar Group through the signing of this distributor agreement for the Oman market. Oman represents an important and promising market for SHARP Middle East, and we are confident that this partnership will further strengthen our presence across the Sultanate of Oman.

This partnership is also an important step in bringing our brand philosophy, ‘In step with your future,’ closer to consumers in Oman as we continue to deliver meaningful innovations designed for modern living & complete home solutions.”

Quote – Rohit Khot, Group General Manager – SHARP Middle East FZE 

“Partnering with Al Hashar Group will enable us to leverage their strong local presence and market capabilities to expand SHARP’s reach and strengthen our engagement with customers across the Sultanate of Oman

We see significant opportunities for growth in Oman, and we are confident that this partnership will create a strong foundation for long-term success. By combining SHARP’s technology, innovation, and product expertise with Al Hashar Group’s strength in market, we aim to deliver greater choice, value, and exceptional experiences to consumers across Oman.”

About SHARP Middle East FZE

SHARP Middle East FZE, headquartered in Dubai, UAE, is the regional organization representing SHARP’s business across the Middle East, Africa, Central Asia & Caucasus (a subsidiary of SHARP Corporation since 1998 – 114 years). With business activities spanning 76 countries, SHARP Middle East works with partners and distributors across the region to deliver innovative consumer electronics and home appliance solutions along with business solutions. Building on SHARP’s long-standing heritage in technology and innovation, the organization remains focused on creating products and experiences that respond to the changing needs of consumers.

For more information about Sharp FZE & Products related to Consumer Electronics, visit – www.sharpmea.com

Al Hashar Group: A Leading Diversified Business Group in Oman

With a heritage spanning more than 50 years in Oman, Al Hashar Group has established itself as one of the Sultanate’s respected and diversified business groups. Its business portfolio spans Automobiles, Electronics, Appliances & Storage Solutions, Hospitality, Car Rental & Leasing, Tourism & Travel, Real Estate, Engineering & Projects, and Construction. Across these diverse sectors, professionalism, customer focus and an enduring commitment to excellence remain the pillars of the Group’s success.

The Group continues to build on the vision of its founding father, strengthened by the leadership of its current management, constantly evolving to meet emerging opportunities and challenges while contributing to Oman’s economic progress.

Al Hashar Electronics, a key business of the Group, has built a trusted market presence for more than four decades, driven by premium quality, innovation, service and a commitment to fulfilling its promises. The company exclusively distributes a select portfolio of globally recognised brands in Oman, including Sharp, Rinnai, Ariston, Mitsubishi Electric, Kardex, AEG and Ferre.

Through strong distribution capabilities, customer-centric service and world-class products, Al Hashar Electronics continues to deliver innovative solutions to consumers, businesses and projects across Oman—strengthening its position as a trusted name synonymous with innovation, excellence and enduring values.