Muscat: Reinforcing its commitment to innovation and evolving consumer needs, Bahar, the flagship brand of National Detergent Company (NDC), has entered a new era of Unmatched Brightness with the launch of its upgraded detergent powder, featuring refreshed packaging and a 100% Improved Advanced Duo Brightness Formula. The upgraded product represents a significant evolution for the brand, combining Bahar’s trusted heritage with modern detergent technology to deliver enhanced cleaning while helping garments maintain their brightness and vibrancy for longer.
At the core of the upgraded Bahar is its Advanced Duo Brightness mechanism, a technology-driven approach that combines powerful cleaning with care and brightness. Its robust enzyme-backed detergent system works to remove soil and stains from their roots, while the formula’s whiteness-enhancing system helps fabrics achieve a cleaner, brighter appearance. Complementing this, the brightness-retention system helps both coloured and white garments preserve their original vibrancy and shine through repeated washes, helping clothes look newer for longer.
Murali Sundar CEO of National Detergent Company, said: “The launch of the upgraded Bahar marks an important milestone in the brand’s evolution. We wanted to build on the trust Bahar has earned while responding to what consumers increasingly expect from their laundry products—effective cleaning combined with care for the appearance of their clothes over time. Our 100% Improved Advanced Duo Brightness Formula brings these priorities together through modern washing technology, helping deliver powerful stain removal while enhancing and retaining brightness. This is the next chapter for Bahar and reflects our ambition to make advanced washing science meaningful in the everyday lives of consumers.”
Anish Kumar, the head of sales and marketing added that the new formula and the new design was the culmination of months of research based on the consumer’s feedback and expectations. The upgraded formula takes a comprehensive approach to laundry care by combining stain removal, whiteness enhancement and brightness retention within one detergent system. Rather than focusing solely on removing visible dirt, the technology is designed to support the overall appearance of garments across repeated washes.
Reflecting this evolution, Bahar has also introduced refreshed, modern packaging that gives the brand a contemporary visual identity while retaining the familiarity of its established presence. The upgraded detergent is available in Fresh Blossom and Fresh Flowers fragrances and catering to different washing preferences and household needs.
With the upgraded product now available, Bahar is strengthening its position as a modern, technology-driven detergent brand, bringing together heritage, innovation and washing science. Its new era of Unmatched Brightness signals a broader evolution in the brand’s approach to laundry care, helping consumers achieve effective cleaning while keeping their clothes looking bright, vibrant and newer for longer. As a leading supplier of home and personal care products in the region, Bahar, a 100% Omani brand, remains dedicated to delivering quality, innovation and value to customers across the Sultanate.
